Ximeta is a milk tea and coffee shop with a luxurious, romantic and seductive style. Established in 2023, focusing on ancient Vietnamese tea, Ximeta has shown itself have a number of potential customers and want to express themselves clearly and uniquely more unique in the market. Ximeta means Xi-me-i, a creative naming with the desire to honor and explore radiance comes from within, and is therefore seen and felt. Through meaning Hey, I designed a simple Wordmark containing a () around the letter Me being represented with an italic serif that acts as a visual metaphor: Inviting exploration and feeling receive; Simple but meaningful. Additionally, in all branding applications, () can dynamically appear as a visual highlight containing important information. The Typographic tone of the identity is based on visualizing the fluidity and passion of The flavors create so there is always a rhythmic movement of words and clear lines content expression. This leads to endless and interesting, contributing interpretations creating a consistent identity that shares a cohesive approach.